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Sponsored opinions - Case Study

Sponsored opinions - TARGET

Building trust around a specific product or store, by the accumulation of positive feedback. Sponsored Reviews are a special case of the word of mouth marketing . Sponsored Reviews are a sophisticated word of mouth marketing campaign directed at product catalogs, compare prices and shop catalogs. Thanks to the FanCop™, with a small budget, You can fill up the positive feedback about Your company, product and brand.

Opinie Sponsorowane - ACTIONS

The first step is to create a task in our system. The main objective of this task should be adding a positive opinion of Your company. You may freely moderate opinions by giving them any kind of the requirements (number of characters, specific words, etc.). We suggest to present a positive view of Your company at this stage, so that the reviews were positive in the natural and legitimate manner.

The second step is to assign a certain number of points, which will be given to each person who completes Your task. Verification of the task allows You to feel more confident that only those users who do the task will receive a reward.

The third step is a verification of the task. Every contractor will write a small report, containing an opinion. If that opinion meets the parameters listed in Your task, You are obligated to accept their task and issue a positive opinion. Reward will be automtially transferred to the contractor. Please note that Your review is also judged by the contractors, and delays in issuing the assessment will result in a negative recommendation to You as the Customer, so subsequent users may not want to work with You.

Sponsored opinions - EFFECT

90% of purchase decisions are based on the opinions of friends or a real clients. We purchase under the influence of friends, many times excluding the factor of the lowest price in exchange for a guaranteed quality and reliability of the product or seller. Comments, also over the Internet, are regarded as the opinion from a natural source. More likely we pay attention to popular products than the ones bought by one person not expressing the opinion. Reviews, comments, opinions helps building a positive PR of the product and an online store, which translates to not only increased sales of the promoted product, but also the rest of the store's offert.

Sponsored opinions - COSTS OF THE CAMPAIGN

Total cost of the Campaign: 20000 points 169,99 PLN
Cost per 1 Opinion: 50 points 0,42 PLN
Campaign effect: 400 Opinions
Campaign duration: 14 days

Task has a nature of an auction. Increasing the amount of the unit cost will give a faster effect and encourages users to be more involved. Therefore, the presented case study is not an offer within the meaning of the Civil Code, and the above values are approximate and based on our experience.